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Discover the New Shams Al Emarat Collection

Three elegant fragrances inspired by beauty, freshness, and timeless sophistication.

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Trusted by families across the UK

New Arrival · Lattafa

Yara Elixir — Oriental Vanilla EDP

Tropical fruit, orange blossom & creamy vanilla-musk. The scent everyone's talking about.

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🔒 Secure Checkout · 🚚 Free UK Delivery on Orders Over £35 · ⭐ Genuine & In Stock

New Arrival · Lattafa

Asad Elixir — Woody EDP 100ml

Bold, woody and built to last all day. Our team's favourite men's pick — made to be noticed.

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🔒 Secure Checkout · 🚚 Free UK Delivery on Orders Over £35 · ⭐ Genuine & In Stock

Exclusive Launch · Ana Abiyedh

Ana Abiyedh Passion EDP — Captivate with Timeless Elegance

A luxurious Oriental fragrance that captures the essence of passion. Intoxicating notes of amber, oud, and rose create an unforgettable signature scent that lingers beautifully throughout the day.

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🚚 Free UK Delivery Over £35

Luxury Collection

Surrati Luxury Fragrance Collection

Premium Fabric & Room Fresheners — Since 1929

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✨ Premium Quality · 🌿 Natural Ingredients · 🏆 Heritage Since 1929

Pisa perfume decant atomiser beside the original bottle, shown for reference only

Love the Scent Before the Full Bottle

Discover Dkhooni, IBRAQ, Al Majed Oud and more with 3ml & 5ml spray decants. Try them in your own time and find your next signature scent.

  • Try before committing to a full bottle
  • Choose from 24 fragrances
  • Pick your size: 3ml or 5ml
  • Explore one scent or compare a few
Find My Perfume Sample One selected decant per purchase. Independently prepared by Noor East. Original bottles and boxes not included.
Fast UK Delivery – On orders over £35
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Easy Returns – 14-day return policy
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The Noor East Collection

Explore the Noor East Collection

Discover authentic Middle Eastern fragrances, home fragrance, wellness, gifts and pantry favourites, carefully selected for every occasion.

Fragrance
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Fragrance

Perfumes · Attars · Perfume Oils
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Home Fragrance

Home Fragrance

Bakhoor · Oud · Burners
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Natural Care

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Eastern Pantry

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Discover the world's most loved Arabian fragrance brands.

DKHONI

DKHONI

11 Products

Arabian fragrances

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Lattafa

Lattafa

153 Products

Modern oriental luxury

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Afnan

Afnan

6 Products

Heritage blended with modernity

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Al Rehab

Al Rehab

78 Products

Pocket-friendly luxury

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Ard Al Zaafaran

Ard Al Zaafaran

203 Products

Heritage Arabian fragrances

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Surrati

Surrati

59 Products

Classic Arabian traditions

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Nabeel

Nabeel

31 Products

Timeless oriental elegance

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Arabiyat

Arabiyat

47 Products

Inspired by the Middle East

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Al Absar

Al Absar

22 Products

Swiss precision, Arabian soul

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Rasasi

Rasasi

5 Products

Premium oud creations

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IBRAQ

IBRAQ

9 Products

Curated for the modern Arab

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Gift sets

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100 points = £1 off — redeem from 500 points on any order.

Knowledge Hub

Guides, Stories & Timeless Traditions

Discover authentic Middle Eastern traditions, fragrance expertise, natural wellness, buying guides and lifestyle inspiration curated by Noor East.

Vimto Arabic Fruit Cordial 710ml Original Glass Bottle – Ramadan Drink UK | Noor East
Editor's PickArabic food 7 min read

What Is Vimto Arabic? The Story Behind Ramadan's Iconic Drink

Vimto was invented in Manchester in 1908 and became the iconic Ramadan drink across the Arab world since 1927. Discover the story, the difference from UK Vimto, and how to serve it the traditional way.

Noor East Health & Wellness Team · July 2026

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Six Worlds of Eastern Wisdom
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Why Shop With Us

❓ Frequently Asked Questions

Do you ship internationally? Currently we ship across the UK. International shipping coming soon.

📦 Shipping & Delivery

Free UK delivery on orders over £35, tracked via Royal Mail. Standard delivery 1–2 working days. Express options available at checkout.

↩️ Returns & Refunds

We offer easy returns within 14 days of delivery. Items must be unused and in original packaging. Contact us at info@nooreast.co.uk to arrange your return.

🌿 How to Use

For best results, apply fragrance to pulse points — wrists, neck, and behind the ears. For bakhoor and oud, place a small piece on a heated charcoal disc or electric bakhoor burner. Allow the scent to fill the room for 10–15 minutes.