Now Available · Lattafa

Now Available

Khamrah Waha EDP by Lattafa

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Discover the New Shams Al Emarat Collection

Three elegant fragrances inspired by beauty, freshness, and timeless sophistication.

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Trusted by families across the UK

New Arrival · Lattafa

Yara Elixir — Oriental Vanilla EDP

Tropical fruit, orange blossom & creamy vanilla-musk. The scent everyone's talking about.

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New Arrival · Lattafa

Asad Elixir — Woody EDP 100ml

Bold, woody and built to last all day. Our team's favourite men's pick — made to be noticed.

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Exclusive Launch · Ana Abiyedh

Ana Abiyedh Passion EDP — Captivate with Timeless Elegance

A luxurious Oriental fragrance that captures the essence of passion. Intoxicating notes of amber, oud, and rose create an unforgettable signature scent that lingers beautifully throughout the day.

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🔒 Authentic & Certified · 🚚 Free UK Delivery Over £35 · ⭐ Premium Quality Guaranteed

Luxury Collection

Surrati Luxury Fragrance Collection

Premium Fabric & Room Fresheners — Since 1929

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✨ Premium Quality · 🌿 Natural Ingredients · 🏆 Heritage Since 1929

Arabian fragrance collection featuring Khamrah, Yara and Choco Musk

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The Noor East Collection

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✦ Featured Review ✦

Birmingham

Lattafa Khamrah EDP 100ml
★★★★★

Verified Purchase

“Everything arrived beautifully packaged and exactly as described. The fragrance exceeded my expectations and I'll definitely be ordering again. Noor East is now my go-to for everything Middle Eastern.”

June 2026

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Knowledge Hub

Guides, Stories & Timeless Traditions

Discover authentic Middle Eastern traditions, fragrance expertise, natural wellness, buying guides and lifestyle inspiration curated by Noor East.

Editor's Pick 2 min read

Unlock Pure Bliss with Noor East Perfumed Sprays!

Discover Noor East’s curated range of Arabic perfumed body sprays, long-lasting Arabian fragrances, and home air fresheners. Based in Manchester, UK, we specialise in authentic Middle Eastern scents from leading brand...

HAZEM HARETH · July 2026

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Why Shop With Us

❓ Frequently Asked Questions

Are your products halal? Yes — all our fragrances and wellness products are alcohol-free and halal certified where applicable. How long do fragrances last? Our concentrated perfume oils and Eau de Parfums typically last 8–12 hours on skin. Do you ship internationally? Currently we ship across the UK. International shipping coming soon.

📦 Shipping & Delivery

Free UK delivery on orders over £35, tracked via Royal Mail. Standard delivery 1–2 working days. Express options available at checkout.

↩️ Returns & Refunds

We offer easy returns within 14 days of delivery. Items must be unused and in original packaging. Contact us at info@nooreast.co.uk to arrange your return.

✦ Authenticity Guaranteed

Every product at Noor East is sourced directly from trusted artisans and established brands across the Arab world. We guarantee 100% authentic products — no imitations, ever.

🌿 How to Use

For best results, apply fragrance to pulse points — wrists, neck, and behind the ears. For bakhoor and oud, place a small piece on a heated charcoal disc or electric bakhoor burner. Allow the scent to fill the room for 10–15 minutes.